MEB Consulting Group
Helping employees and executive leaders promote inclusion, equity, and diversity in the workplace.
Meet Maisha & Ashley
Dr. Maisha Beasley and Ashley Carter, M.Ed. lead MEB Consulting Group (MEBCG), a Woman and Black-Owned business breaking down systemic barriers for African American youth. Their mission is to equip teachers, administrators, and executive leaders with the necessary training to dismantle systemic barriers of injustice that African American (AA) youth face in predominately suburban and white-centric locations.
Additionally, with a large demand for diversity, equity, and inclusion training in the workplace, MEBCG has expanded its suite of programs to meet the needs of professionals in various industries.
Co-founders: Ashey (left) and Maisha (right)
Project Achievements
We accomplished launching MEBCG's first business website, together.
My Design Process
RESEARCH
Understand the problem, collect and synthesize the data
DESIGN STRATEGY
Establish a vision, goals, and plan for the project.
VISUAL DESIGN
Craft a distinctive branding identity.
ITERATE & DELIVER
Prioritize client feedback for the final details.
Project Goals
Photo by werayutht on Envato
1. Develop brand identity
Create cohesive branding guidelines for a unified online presence
2. Improve business operations
Create a streamlined way to capture potential client information
Let's Go Back To The Start
Maisha and Ashley's rapid business growth demanded a website for client renewals, revenue boosts, and nationwide connections.
1. Scaling social impact
As MEBCG's business surged with rapid growth, the imperative for a website became evident. It catalyzes to elevate revenue, streamline client renewals, and simplify grant application processes. This online presence is pivotal for its social impact, forging connections with companies and organizations on a national scale that need DEI consulting services.
2. Enhancing Lead Management
Previously relying on manual lead collection via diverse channels such as text messages, emails, and DMs, Maisha's team faced inefficiencies. The integration of a user-friendly contact form on the website is a game-changer. This strategic addition not only enhances lead generation but also optimizes the entire client follow-up process for seamless business operations.
Defining The Content
Collaborating closely with the MEBCG team, we meticulously identified the essential content for the inaugural launch. Through a targeted exercise, we collectively determined the essentials of differentiating between must-haves and nice-to-haves. This process resulted in a focused and impactful partnership that aligned with MEBCG's immediate goals.
Visualizing The Future
It was time to take the ideas and create low-fidelity wireframes to help understand the placement of content.
Content Management Flow
In collaboration with a team of 5 MEBCG staff and recognizing their workload, I proactively initiated the establishment of a streamlined content management process using Asana. This initiative aims to enhance efficiency and ensure a seamless workflow.
Crafting A Vibrant Brand Identity
MEBCG's current logo symbolizes unity and transformation. During our branding meeting, Maisha wanted a modern, clean, and community-oriented brand.
Style Guide
Optimize the current color palette
MEBCG maintains its existing color palette, streamlined to three shades out of the original five to enhance visitor experience by creating a visually comfortable aesthetic.
Application of accent color
Three weeks before the launch, Ashley asked to add testimonials to the site. Drawing inspiration from design patterns on other websites, testimonials are commonly featured on the home page, services page, or a dedicated testimonial page.
Recognizing its significance, I collaborated closely with stakeholders to determine the optimal placements. The blue accent color was perfect to help make them stand out on the page.
Font selection
The chosen typeface, Poppins, is renowned for its versatility, legibility, and friendly tone. This ensures a positive site visitor experience with clear, readable text, contributing to higher engagement.
Thoughtful stock photography curation
Supplementing MEBCG's event photos and headshots, the stock photo selection I chose reflects MEBCG's commitment to diversity and finding photos that reflect their ideal clients.
The Final Outcome
The anticipation built as I brought every element, gearing up to unveil the results to the MEBCG Team. During this reveal, I had the opportunity to articulate the reasoning behind my design choices – from the thoughtfully selected colors and fonts to the strategic flow of information.
The New Website Consists of:
✔ Core Pages (4): Homepage, About, Services, Contact
✔ Add-on Pages (2): Team, What We Do
✔ Testimonial Modules: Crafted to enhance credibility
✔ Contact Page: Simple page for lead generation
It was indeed a labor of love that resulted in a synergy of creativity and functionality, aligning with MEBCG's plans for their future.
Social Impact
In our collaborative journey, fostering a relationship with MEBCG has been both humbling and empowering. Together, we've propelled toward a greater purpose — the collective endeavor to shape our own economic destinies as women of color and diversify the marketplace.
This shared synergy has resulted in a website that resonates with the broader vision of empowerment and economic inclusivity.
Photo taken at MEBCG’s launch event
Curious if we're a good fit?
We here for a warm and open conversation. We'd like to get to know you and help you in making the best decision for your needs. Contact us for a free 30-minute strategy call.
Selected Client Work
Claiming ProsperityRebranding and Website Redesign
MEB Consulting GroupBranding and Website Design
Plate By Plate LA 2024Branding Strategy + Website Design (Nonprofit)
A web design business born in the Bay Area 🌁, raised in Los Angeles🌴.
© 2024 Designing With Mel
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